What Do You Select To Promote Your Business? Online Advertising Or Print Advertising
Entrepreneurs have various methods to promote their businesses. Online advertising and print advertising are two major advertising methods available to promote businesses. There are various discussions and comparisons about the effectiveness of these two methods. Which one is the best? Is it online adverting, or is it print advertising?
Actually, it is not easy to say that one method is more effective than the other. Both these advertising methods have their unique characteristics and benefits. The benefits they give may differ from one business to another according to the nature and the target market. Read following attributes that each method has and decide yourself.
First, consider the speed of the process. The process of print advertising is slower than online advertising. Most of the processes associates with print advertising are performed manually, and they take much time to complete the entire process. Main activities like advertisement designing, printing, circulations are some time consuming processes. But in online advertising, most of the processes are quicker other than advertisement designing. It takes only a few hours to launch an online campaign, but it may take days or weeks to launch a print advertising campaign.
When consider the coverage of each method, online adverting again leads the way. Print media cover a finite amount of area and they have limited circulations. The advertisements you place on print media will reach only to people who associate with those print media. You also need to repeat your advertisements few times and get the reaction. When we advertise online, your advertisement will go all around the world within few seconds. There are no any geographic barriers for internet advertising.
Online advertising can be used to market your product to your target market. You will become visible only to the people who search your products or services. We cannot specifically target our potential customers through print advertising. Therefore, the conversion rate of online advertising is higher than print media. However, there is a considerable amount of people around the world who do not access the World Wide Web. If you want to market your products to such people, you have no choice other than print media.
The next factor is the cost. Most of the online advertising methods are cheaper than print advertising. But there are some online marketing methods that consume lots of money.
Most of the above described characteristics imply that online advertising is greater than print advertising. However, this does not imply that we want to quit completely from print media. There are many benefits which are given by print advertising like tangibility and credibility. Hence, make sure to use a proper mix of both these advertising methods to achieve marketing benefits.
Whatever form of advertising you want to go with, a full service marketing agency can provide you all the solutions.
Actually, it is not easy to say that one method is more effective than the other. Both these advertising methods have their unique characteristics and benefits. The benefits they give may differ from one business to another according to the nature and the target market. Read following attributes that each method has and decide yourself.
First, consider the speed of the process. The process of print advertising is slower than online advertising. Most of the processes associates with print advertising are performed manually, and they take much time to complete the entire process. Main activities like advertisement designing, printing, circulations are some time consuming processes. But in online advertising, most of the processes are quicker other than advertisement designing. It takes only a few hours to launch an online campaign, but it may take days or weeks to launch a print advertising campaign.
When consider the coverage of each method, online adverting again leads the way. Print media cover a finite amount of area and they have limited circulations. The advertisements you place on print media will reach only to people who associate with those print media. You also need to repeat your advertisements few times and get the reaction. When we advertise online, your advertisement will go all around the world within few seconds. There are no any geographic barriers for internet advertising.
Online advertising can be used to market your product to your target market. You will become visible only to the people who search your products or services. We cannot specifically target our potential customers through print advertising. Therefore, the conversion rate of online advertising is higher than print media. However, there is a considerable amount of people around the world who do not access the World Wide Web. If you want to market your products to such people, you have no choice other than print media.
The next factor is the cost. Most of the online advertising methods are cheaper than print advertising. But there are some online marketing methods that consume lots of money.
Most of the above described characteristics imply that online advertising is greater than print advertising. However, this does not imply that we want to quit completely from print media. There are many benefits which are given by print advertising like tangibility and credibility. Hence, make sure to use a proper mix of both these advertising methods to achieve marketing benefits.
Whatever form of advertising you want to go with, a full service marketing agency can provide you all the solutions.
About the Author:
Looking to find the best creative advertising agency india, then visit www.adeptmedia.com to find the best advice.
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New Unique Article!
Title: What Do You Select To Promote Your Business? Online Advertising Or Print Advertising
Author: Vandana Dhawan
Email: chetan@bebabyready.com
Keywords: advertisingagency,advertisingindia,advertisingdelhi,advertisingagency delhi,advertisingagency india,creative agency,creative agencyindia,creative agencydelhi
Word Count: 480
Category: Marketing
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