Pepsico & How Makers Of Car Wraps May Focus On It
Location is essential when it comes to certain types of marketing. Goods and services alike have to be showcased and, more importantly, they have to be displayed near locations which make the most sense. From what I have seen, PepsiCo was not only able to recognize this point but make certain that its advertising efforts were built around this. Is it possible that PepsiCo's work can draw the attention of those who create billboard and car wraps as well?
According to the Drum, PepsiCo put forth marketing efforts, meant to target younger individuals, in order to draw people to convenience stores. In particular, PepsiCo took it upon itself to turn London StreetTalk kiosks into giant Lipton Peach Iced Tea bottles. While the idea itself is very strong, I believe what's even stronger is how well it can work in terms of execution. For those who do not know, the giant bottles in question were positioned outside of a convenience store so that bystanders would be likelier to purchase the aforementioned beverage.
One of the biggest challenges of advertising in public is that space is crucial. You need just enough for your message to get across but you do not want to litter the public with messages to the point where marketing efforts come across as saturated. As a result, it is important to pick and choose locations carefully. It would make sense that busier streets are crucial for this purpose, seeing as how they have greater activity and, by proxy, stand the chance of spreading more awareness.
As authorities the likes of JMR Graphics will tell you, out-of-home marketing is far different than other marketing methods. There is a greater focus on drawing in an audience, which is important when items like car wraps are utilized as well. Location is crucial and I believe that PepsiCo was able to not only recognize this point but put forth the best efforts based on it. As a result, it wouldn't be surprising to see a heightened degree of sales in terms of Lipton products.
Out-of-home marketing calls for a tremendous amount of effort, whether the focus is set on location or not. The ways in which products are conveyed will change from one company to the next. From what I have seen, PepsiCo has been able to put forth effective marketing efforts, not only in terms of creativity but long-term results as well. If these giant bottles remain positioned in locations where they are most effective, sales numbers - in regards to PepsiCo products - will only increase.
According to the Drum, PepsiCo put forth marketing efforts, meant to target younger individuals, in order to draw people to convenience stores. In particular, PepsiCo took it upon itself to turn London StreetTalk kiosks into giant Lipton Peach Iced Tea bottles. While the idea itself is very strong, I believe what's even stronger is how well it can work in terms of execution. For those who do not know, the giant bottles in question were positioned outside of a convenience store so that bystanders would be likelier to purchase the aforementioned beverage.
One of the biggest challenges of advertising in public is that space is crucial. You need just enough for your message to get across but you do not want to litter the public with messages to the point where marketing efforts come across as saturated. As a result, it is important to pick and choose locations carefully. It would make sense that busier streets are crucial for this purpose, seeing as how they have greater activity and, by proxy, stand the chance of spreading more awareness.
As authorities the likes of JMR Graphics will tell you, out-of-home marketing is far different than other marketing methods. There is a greater focus on drawing in an audience, which is important when items like car wraps are utilized as well. Location is crucial and I believe that PepsiCo was able to not only recognize this point but put forth the best efforts based on it. As a result, it wouldn't be surprising to see a heightened degree of sales in terms of Lipton products.
Out-of-home marketing calls for a tremendous amount of effort, whether the focus is set on location or not. The ways in which products are conveyed will change from one company to the next. From what I have seen, PepsiCo has been able to put forth effective marketing efforts, not only in terms of creativity but long-term results as well. If these giant bottles remain positioned in locations where they are most effective, sales numbers - in regards to PepsiCo products - will only increase.
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New Unique Article!
Title: Pepsico & How Makers Of Car Wraps May Focus On It
Author: Rebecca Mills
Email: seo@fishbat.com
Keywords: car wraps, vehicle wraps, trailer wraps, bus wraps, jmr graphics
Word Count: 426
Category: Advertising
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