How to Get Higher Returns from Your Facebook Advertising Efforts

An advertising system that allows you to laser target your audience and connect with them has been developed by Facebook, which is the leading social network. The purpose of this article is to show you how you too can take advantage of Facebook and get the most out of your ads.

Check out the guidelines that Facebook has put together for its advertisers. This important step shouldn't be ignored because doing so could inadvertently get you in trouble and make it much harder for you to find success with your advertising campaign. Lots of people who are new to advertising on Facebook will get their campaigns penalized when they don't follow the rules--rules that are really easy to follow. Since Facebook has such a huge network, the rules are strict because they need to keep everyone in line so it is just better to follow the rules.

If you use your landing page to offer a few things for free you can take the traffic you receive from Facebook and turn it into sales. Nowadays, you find most of the online marketers taking advantage of this technique to develop their own email list. Not only does this offer subscribers more value for signing up, it helps you show off how much you really know. This is a much better technique than just sending people to your product page because it will increase your conversion rate. If you've got contact information for sales prospects it is a lot easier to offer them additional value and to raise your own sales margins. Of course, the thing that you shouldn't ever forget is that if you want to outshine your competition, you need to make a good impression and the things you give out for free need to actually have worth--don't settle for something that has just been rehashed.

While Facebook has great metrics, if you don't understand them all that well, it's easy to get confused about how things are going. For example, the Facebook Ads Insights Dashboard has something that is called your "Action" which is how many fans your particular ad has. If you pay attention to and track the metrics involved you should have plenty of success with the Facebook Advertising platform. It shows you what you might be doing badly and how you can do it better.

Creating a good and effective promotional campaign on Facebook is more complicated than just slapping up a quickly written ad. To prevent failure you need to be patient and persevere by making wise and practical decisions and do some hard work. Any advertiser on Facebook will tell you that you need to be consistent if you want to get results.