Consumer Advocacy's Effect on the Modern Business

It's been said that in today's money-centric world if you want a voice, you vote with your dollar. With an increase of businesses moving into the waters of conglomeration while rallying like-minded money that will comparable causes which are "good for business," it's not easy to try to make ones words be considerably more than a drop of water landing inside a ocean of opinion. The fact remains, nevertheless, that we the customer are (naturally) the life-giver of this economy. Undoubtedly we consumers could conglomerate also, correct? Surely we are able to band together to discover beneficial scenarios to the (gasp) general public? Enter buyer advocacy. If our money go to firms that then employ that dollar to lobby to get laws on capital hill then one can easily discern that yes, we do in fact vote with our dollar. By way of schooling ourself with merchandise origins, business methods, and so on we can properly pick exactly what businesses stick around and which of them do not. We also affect conduct, in the event that I'm a business and i also know I'm being observed - I'm more likely to keep my grubby fingers out from the cookie jar so to speak. The act of customer advocacy isn't any new idea, however seems to be a device that is beginning to come to be understood by the public. Various cultural movements have used consumer advocacy as a tool for several years, but only now is it attaining a critical mass that is reinventing the traditional business design. Philanthropy has become an advertising instrument - and for good reason. If a company like Enlighten Natural Candles, who gives 25% of all of its earnings to charity, will get additional business due to their philanthropic actions then that is a good thing. It demonstrates our collective ethic, which appears very much to be trending up. Those of us parked in front of the T.V. might not see it, nevertheless the Internet community absolutely does. So do I buy footwear from a company that knowingly exploits personnel, or from Toms who gives a pair away for every single pair sold? Should I purchase a car from a company that knowingly eliminates technological innovation that might enhance safety and be more efficient or a vehicle via Tesla Motors who's approaching our oil dependency with brute innovation? I think the answer is obvious, the burden is on the back of the buyer to hold business's feet on the flame. Make your dollar matter. Vote with your dollar and support a Charitable Business, by purchasing Soy Candles from Enlighten Natural Candles!