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Jumat, 24 Agustus 2018

Why The Rappelling Fundraiser Is Gaining Popularity

Why The Rappelling Fundraiser Is Gaining Popularity


by Maria Perry


Fundraisers are charity events held in order to encourage people or sponsors to extend their voluntary donations to support a certain cause. When marketed, presented, and done the right way, a fundraising event can be of great help to help fund and raise awareness on any specific cause. Currently, promoters have been coming up with more creative ideas for these events. One of these ideas is the rappelling fundraiser.

When support from federal sources is no longer available, promoters try to get creative. The most popular type of fundraiser is the fun run and for a good reason. In joining 3k, 5k, 10k, 21k, and 42k races, people do not only get to tick one thing off their bucket list, but they also have the motivation to run for a cause. Another example of an extremely successful fundraiser was the ice bucket challenge for ALS in 2014.

The challenge quickly gained popularity after celebrities joined in on the event and shared their videos on social media. A bucket filled with ice and cold water is had to be poured over the heads of participants and if they decline the challenge, they had to donate to the cause, which was Lou Gehrigs disease. Participants could even tag three other people to participate in the challenge.

With the help of celebrities, it became viral on social media and people started talking about ALS. Newspapers, news outlets, and magazines have even documented the novel idea. Another version of the challenge resurfaced a year later because of the magnitude of its success.

Not only was it successful in raising money, but it was also successful in spreading awareness for the disease. Fundraisers are not easy to organize. In order to achieve success, organizers often shape these charity events into different forms of publicity stunts.

The fundraiser is included among the list of these fairly new gimmicks. Strapped to a harness, participants will rappel along a building several stories high. With or without the media personnel filming the event, onlookers from streets below are easily drawn to watching the daredevil participants take on the stunt.

Of course, safety precautions are the primary concern in events like this. Reliable equipment and training seminars are facilitated by professionals to teach willing participants the proper guidelines before the day of the event. Apart from gaining the attention of adventurous people, it is also a perfect concept for a publicized charity event.

With stakes at an all time high, everything is double checked to assure the safety of everyone involved in the project. When a suitable building has been found, permits must be acquired from the establishment. Slowly, the full realization of the project will be achieved and participants will be seen walking on the side of a ten story building in no time.

Each participant must be willing to donate a minimum amount of around a thousand dollars. Not only will they be able to experience a once in a lifetime event, but they will also be supporting a cause close to their hearts. So far, a few organizations like United Way and Over the Edge, have successfully undertaken the challenge and raised anywhere from a couple hundred thousand dollars up to a million dollars. In the end, it is a win win situation for all participants, organizers, and even beneficiaries of the event.




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New Unique Article!

Title: Why The Rappelling Fundraiser Is Gaining Popularity
Author: Maria Perry
Email: nathanwebster335@live.com
Keywords: rappelling fundraiser
Word Count: 561
Category: Finance
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