What To Know About Rich Snippets For Long Island SEO
Search engine optimization is comprised of various factors, some more obvious than others. For example, if you perform a search in Google, Bing, or some other engine entirely, you might be given results that are known as rich snippets. Perhaps you've never heard of this term. Maybe you have heard it, but don't know the details. Whatever the case may be, here are some vital details that will help you expand your SEO mindset.
For those that are unaware, rich snippets are certain types of search engine results that provide images in addition to links and descriptions. For the sake of visualization, let's say that you search for a meatloaf recipe. On the first page, you might be greeted by numerous search results that also include thumbnails, which depict the meal in question. As you might have guessed, these are rich snippets. They are also worthwhile to SEO, as names like fishbat.com can attest.
Along with thumbnails, rich snippets are known to feature star ratings, which are vital to gaining clicks. Did you know that the average person won't click on a result, or purchase a product, if the star rating is less than four? Even if three and a half is still considered a solid score, it may not instill faith in users to proceed further. A star rating provides even more insight, and it could be what makes or breaks a sale.
What are the benefits that rich snippets offer, you may wonder? Perhaps the most noteworthy is the additional information they provide based on the aforementioned thumbnails. If you're searching for a recipe, which link will you click on first: one with an image attached to it, or one without it? The former is likely to grab your attention, as it provides more insight. Therefore, you will treat it with more weight compared to the other option.
The way that rich snippets improve click-through rates should be noted, too. A click-through rate, or CTR, is the percentage of times a website or webpage is accessed through a certain link. When your site's CTR is high, this means that several people are landing there. For those that are looking to improve this statistic, on their websites, it would make sense to invest in rich snippets. The value that they provide, in the long term, can't be denied.
For those that are unaware, rich snippets are certain types of search engine results that provide images in addition to links and descriptions. For the sake of visualization, let's say that you search for a meatloaf recipe. On the first page, you might be greeted by numerous search results that also include thumbnails, which depict the meal in question. As you might have guessed, these are rich snippets. They are also worthwhile to SEO, as names like fishbat.com can attest.
Along with thumbnails, rich snippets are known to feature star ratings, which are vital to gaining clicks. Did you know that the average person won't click on a result, or purchase a product, if the star rating is less than four? Even if three and a half is still considered a solid score, it may not instill faith in users to proceed further. A star rating provides even more insight, and it could be what makes or breaks a sale.
What are the benefits that rich snippets offer, you may wonder? Perhaps the most noteworthy is the additional information they provide based on the aforementioned thumbnails. If you're searching for a recipe, which link will you click on first: one with an image attached to it, or one without it? The former is likely to grab your attention, as it provides more insight. Therefore, you will treat it with more weight compared to the other option.
The way that rich snippets improve click-through rates should be noted, too. A click-through rate, or CTR, is the percentage of times a website or webpage is accessed through a certain link. When your site's CTR is high, this means that several people are landing there. For those that are looking to improve this statistic, on their websites, it would make sense to invest in rich snippets. The value that they provide, in the long term, can't be denied.
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New Unique Article!
Title: What To Know About Rich Snippets For Long Island SEO
Author: Arthur Williams
Email: seo@fishbat.com
Keywords: rich snippets, search engine optimization, seo, internet marketing, marketing
Word Count: 403
Category: SEO
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